Day’s March

project |Day's March

location |

24 Berwick St, London W1F 8RD

YEAR |2018

sector |Retail

client |A Day’s March

services |

Design, Build, Project Management, Interior Fit-Out, Furniture

type |

Adaptive Reuse | Interior Remodeling | Bespoke / Custom Build | Façade Works

A Day’s March is a Scandinavian brand known for timeless, functional fashion. This flagship store on Berwick Street needed to merge refined materials with the building’s Grade II–listed character.

What we did

TRAK converted a historic townhouse into a three-storey flagship that showcases menswear and womenswear on the ground floor, with upper levels for creative projects. Respecting Grade II–listed elements was key, while ensuring a modern retail experience.

Key Features

  • Heritage Preservation: Maintaining the townhouse’s original character
  • Material Palette: Oak wall panels, Carrara marble, hand-applied Swedish decorative painting
  • Bespoke Craftsmanship: Feature curved staircase with a non-combustible core
  • Adaptive Design: Top-floor space for brand storytelling/events

Client Collaboration

We worked with Creative Director Pelle Lundquist and Interior Architect Daniel Braconier, balancing heritage constraints with contemporary design.

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